Each and every smartphone on the market has its own set and degree of uniqueness. Some may boast a 41-megapixel camera to capture exceptional photos as with the Nokia Lumia 1020, while others had managed to come up with the True Tone flash to yield natural-looking images as with the iPhone 5s. And in the nature of today’s mobile market, the list goes on. However, there is one feature that is regarded as the main determinant in deciding what brand and model of smartphone to get hold of, and that feature is the size of the display.
Preferences vary in everything, but as it appears, majority of the populace are into smartphones with a larger screen. And as most of us are aware, the need for convergence is the top priority in every person’s digital lifestyle. Nowadays, people would rather have a single handheld device that is capable of everything than to have a number of gadgets that function independently. So, the answer to this unyielding demand aside from the powerful specs integrated in every device lies with a bigger display. Yes, the bigger, the better. And this is so true in the competitive world of smartphones.
Over the past couple of years, the size of the average smartphone has increased dramatically to the point where a neologism in the name of phablets has to be invented just to differentiate the small ones from the big ones. Furthermore, with the rising number of big smartphones being available on the market, the word “mini” has to be added to smartphone models smaller than their original-size counterparts. This practice is for mobile manufacturers to cater to both clienteles, who have a varying preference in terms of display size.
As it turns out, the demographic of Android patrons have little interest in smaller smartphones. This is evidenced by the sluggish sales of handsets like the Samsung Galaxy S4 mini as compared to the Galaxy S4. And this case has roused the consciousness tech companies to revisit their strategies.
According to a report from Digitimes, smartphone manufacturers like Samsung, HTC, Sony, and ZTE have found little success with their respective mini handsets. The report indicates that the mere presence of the larger phones poses a threat to their smaller next-of-kin, although the tinier phones can show more promising results in theory. In a nutshell, the sales of the handsets with the word “mini” on them has been very disappointing.
And what would be our take on this? You see, with Apple, even though its latest flagship phone, the iPhone 5s, has but a 4-inch screen, it still continues to sell so damn fast. But for Android phones, a 4 incher wouldn’t have garnered sales as big as that. The most plausible explanation to this phenomenon is the expanded choice of handsets that are Android-powered and the mindset of people that more is literally more. If you were to choose between a big and a small device, what will you get? Tell me.